Norma J. Hemaidan

Client Service Coordinator

The "Professional" Me

Responsibilities: Here at True Wealth Management, I mainly assist in scheduling meetings and managing our office calendars. I gladly work with clients and help resolve issues as they arise. In addition, I coordinate and organize marketing events and activities. Finally, I oversee all of our office licensing and education requirements, as well as other associated administrative tasks.

Career before True Wealth Management: Before joining Alejandro's practice at Ameriprise Financial, I worked at Principal Financial Group as an Assistant to the V.P. of ESOP (Employer Stock Ownership Plan) Dept. I was at Principal Financial for 5 years before dedicating my time to my 2 youngest children. I was fortunate to meet Alejandro when my children were of pre-school age and have been working with him since.

The True Me

Hobbies: I enjoy volunteering at my children’s school and being a Girl Scout Assistant, Room Parent and a baseball Team mom. We as a family have also volunteered in Santa Barbara’s Food bank picking oranges.

Family Life: My husband, Frank, and I definitely keep busy with our little ones, Franky and Valentina. You can always find us doing something with our kids, whether its Girl Scouts, Boy Scouts or our playdate trips to Disneyland. We are blessed with our family and have met some terrific parents through our children’s school that we now call friends.

Having Alejandro as a business partner and a friend has given me peace of mind and a flexible schedule that keeps me healthy and stress free. It also allows me to focus on what's truly important in my life, and that is my family.

Favorite Quote: "You never lose by loving, You lose by holding back.." - Barbara De Angelis